The world is now ‘internet driven’; as masses around the world prefer to look everything on the Web. And in such times, the ultimate ‘call’ is for businesses, around the globe. If you own a law firm that is struggling in the current economy, then going online might fetch you the benefits you are looking for.
However, simply creating a business website is not the end; it is not the ultimate goal, but a site which is able to attract prospects and converts them into satisfied clients. Professionals from various sectors need to understand the importance of accomplishing a ‘good online presence’. Why? Well, because while searching for a single query users have plentiful online results to choose from. The one which is able to serve them wins the online war.
Communication is the primary tool in law practice; the same goes for the website of a law firm, as well. A good attorney is considered to be the one who able to advice his clients proficiently; therefore a good law website is the one which is interactive in nature. No matter, how good you are able to communicate with your customers, if your website lacks in it, you might lose several good opportunities.
Cast a glance at a few important elements which your law website should have:
Simple Yet Catchy Layout
Your primary considerations while designing a law site should be the whole layout, which should be user-friendly. This simply means that the site should offer easy navigation across different web pages, as the user tours inside the website. Additionally, the images and the content of your website should be relevant and optimized, so that there are no delays while loading pages.
Specify Your Legal Services
As the legal field comprises several law areas, it is important that your website should be very specific about what services you deliver. For example, if you are a law firm dealing in a number of areas, say, marriage, divorce, criminal law, business law, then make sure your websites has particular sections for that. It is because; a viewer looking for divorce lawyer service would be able to see your services, separately.
Add Case Studies
To gain the confidence of your viewers and to let them know the type of cases you have handled, showcase a few case studies on your website. It will help the readers in relating their present issues, with the cases you have solved. This surely increases the chances of getting more hits.
Online Assistance is important
Majority of the users these days look for quick or instant replies. So, providing only a contact form for email interaction might not work. A good alternative would be to add online assistance. Make sure your website highlights an instant support window, which would be best, to appear on all pages.
Meaningful Legal Content
The content present on your website should be action provoking rather than sympathizing. It should inform your readers about different legal facts, lawful actions and corresponding results, so that they get an idea about how their issue can be resolved quickly. Further, there are lots of intricacies involved in legal content, so make sure you hire some professionals who can prepare unique, accurate and compelling content.
Tell, Who You Are?
While you create your website keeping in mind the audience and their demands, don’t forget to display your identity. Whether you are an individual attorney or a firm comprising a group of attorneys, include your educational qualification, your contact details and fee structure, to present a clear image among everyone. All these details can be included in an ‘About Us’ section.
Make Your Business Visible
Visibility is a crucial factor for online businesses. A website is only beneficial if it is visible to users in the search engine results. And this is where the need to get your website optimized comes into action. After you are done with all the website work, get it optimized according to latest SEO trends, for total success.
If you own a law business looking forward to inculcate all such professional features to your website, then contact an expert website design and development company, with good understanding of law businesses.
Limitation of Liability. These provisions permit one or both parties to place certain limitations on their liability for breaching the agreement of the parties. Properly written, Limitation of Liability provisions can cap a party’s legal exposure for certain conduct.
Attorneys’ Fees and Costs. In the American judicial system, a party is generally required to pay his or her own legal fees and expenses, win or lose. However, parties to a contract may, with certain limitations, require that a party who loses in a legal action brought pursuant to the agreement pay the attorneys’ fees and costs incurred by the prevailing party.
This article first appeared in “Common Issues Faced by E-Commerce Businesses,” a seven-part series appearing each Tuesday afternoon on the author’s E-Commerce Law blog. Readers are reminded that all of the information in this article is provided for informational purposes only and is not intended to be a substitute for legal counsel. No one should act or refrain from acting on the basis of any content included on this site but should instead seek the appropriate legal advice on the particular facts and circumstances at issue from a properly licensed attorney.
When you already have a website that needs to talk on behalf of your service and reputation, it is a high priority that you spend more time into it. Taking a new website to the level of revenue generating one is often cumbersome and requires specialized skill too. Here comes the importance of having SEO (Search Engine Optimization) strategies in place so as to promote a law website through search engines.
To be frank, a lawyer can hardly take out an hour from his or her busy schedule to focus on such website promotion strategies. It requires considerable time, patience, technical expertise and regular maintenance – that a lawyer can’t afford always. Therefore it is imperative that a lawyer should get the law firm marketing done by professionals only.
SEO for law firm marketing:
In the context of market for online marketing and promotion service, Search Engine Optimization companies occupy the largest market share in the web-industry. Today a lawyer need not wait for a year to see their website coming in top 10 ranks of Google or Yahoo search results. Even with advanced specialties like geo-targeting, local searches, business results, profile promotion, social media marketing, Google sponsored ads, etc. SEO has just become the right fit as an ultimate website advertisement tool.
SEO companies dealing with high-end jobs:
SEO service providers or Search Engine Marketing companies are assigned the project for 6 months to 1year or more. By the time project ends, the website start getting more and more visitors/ clients and in turn generates high revenues consistently.
Of course, a website can’t be in top ranked position in search engine results for long time, unless the prescribed SEO task is maintained afterward. Means, SEO- the technique is full of scientific surprises and secrets. One must hone these at least at the basic level.
Even lawyers who have genuine interest to know about the SEO procedure in layman’s language can give this article a try.
SEO process for a law website: Know the brief:
The term ” SEO for attorney ” is quite popular today, as most of the experienced as well as amateur lawyers are outsourcing their website marketing job to SEO consultants.It starts with finding most relevant and high searchable keywords/ key phrase/ search queries for your website. This is to build potential traffic based on your service specific search terms. To simplify, SEO is of two types- Organic SEO – comprising of On-page, Off-page optimization and Inorganic SEO, i.e., sponsored ads in Google, Yahoo etc. (paid advertising)
Here both the techniques are described in brief:
On-page SEO: Correcting website designing and page content issues so as to facilitate easy crawling and indexing by Google crawlers or search engine bots. This includes content optimization, alteration of Meta tags (Meta title, keywords, description, H1 tags) of the web-pages, resolving canonical issues, creating Robots.txt file, generating XML sitemap, error page creation, creating account in Google webmaster tool and site submission, site verification, updating and complete maintenance.
Off-page SEO: Generally two major processes: 1. collecting inbound text links through link exchange, and 2. Contextual link building.
Developing text links means getting votes/ recommendation from other competitive legal websites. For generating contextual links, the following processes are involved as follows: Article and blog post writing, syndicating and posting those in different good article directories and blogs; press release submission, blog commenting etc.
All these off-page SEO techniques are applied in such a way so that major search engines can identify your website authoritative, information-driven and helpful to legal clients.
Of course, a good Lawyer SEO company can also promote your website in popular Social media like Face book, Twitter and many other social bookmarking websites.
Traditionally, businessmen market their products and services through short advertisements over the radio, on television and on newspapers. But ever since the internet became the most widely used communication and research tool, most of them have decided to switch to online marketing. Because of this, most lawyers now have law websites. They have proven to be very effective in attracting potential clients and educating aspiring lawyers.
But with so many marketing websites existing on the internet, what makes law websites effective? There are so many different factors that affect the effectiveness of a website whether it is a law website or not. The first and perhaps the most important that most online marketing experts consider is its visibility on various search engine sites. In order for the websites to be visited by potential clients, they should come up on search engine results whenever they research about them or any related topic. However, making a website visible on search engine results is not as simple as having it listed with search engine sites. Most often, online researchers only bother to read the first few pages of search engine results. Because of this, it is important that law websites appear on those pages.
Another great factor is the web design. Law websites normally have limited designs. This is because web designers make their websites appear as professional as possible. They also would like to keep their online visitors focused on the services being highlighted on the website rather than their artistic presentation. Websites that cater to those who have legal needs also have to be very easy to navigate so that online visitors would not be triggered to research elsewhere.
Potential clients to any business establishment that offers legal assistance are mostly in desperate need for freedom from legal liabilities or prevention from it. To make sure that they get exactly what they need, they research about the services they are getting thoroughly. They make sure that they get help from reputable law practitioners. In order to build up a reputation that their potential clients would trust, law websites are created with highly intellectual contents.
Well written contents make law websites very effective. This is because they are able to provide answers to every question that their potential clients have. They are able to provide all the information that their potential clients need in order to make a decision that would favor them. The contents should be very convincing and intellectual. It should provide potential clients the guarantee that they will get the solution to their problems.
In order for you to get everything that makes law websites effective, you should find the best legal web design company there is to help you. Your choice of a company that will help you will determine the success of your marketing strategy. If you would like to attract more potential clients and eventually make your business grow, you should make sure that your we marketing strategy is going to be very effective.